Ace Scaling Case Study: From $79 Tune-Ups to $7,600 Installs — The System That Generated 25.3x ROAS in 30 Days
Discover how we helped a struggling HVAC contractor fill their calendar with premium install appointments — delivering $38,000 in revenue and a 25.3x return in just 30 days.
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The Challenge: Breaking Through a Competitive Market
Airology of MS came to us after months of rising acquisition costs, weak leads, and underperforming marketing. They were spending more but still struggling to land the high-ticket changeout jobs that actually drive profit.
Most of their leads were from HomeAdvisor and Angi — where competition was brutal, pricing was a race to the bottom, and homeowners were just browsing.
Despite a strong reputation, their schedule was flooded with low-ticket tune-ups and repair calls, leaving no space for premium installs.
They didn't need more leads — they needed qualified homeowners ready for full system replacements.
The HVAC Growth Engine: 3 Steps That Generated 25.3x ROAS in 30 Days
1
High-Intent Ads That Cut Cost and Boosted Quality
We ran Facebook ads targeting homeowners most likely to need a full HVAC system replacement — focusing on high-income ZIP codes and homes over 10 years old. This precision cut cost per lead by eliminating wasted clicks and unqualified traffic. Each lead then hit a conversion-optimised landing page that filtered for intent before moving into the automated nurturing system.
2
Automated Nurturing
After opt-in, leads entered a smart follow-up sequence — logic-based texts, emails, and voicemail drops — designed to move them toward booking.
The game-changer? A pre-recorded voice note from the business owner, auto-sent within minutes. It built instant trust and made leads feel like they were speaking to a real local expert — not a robot.
This system didn't just increase appointments — it boosted close rates by warming up leads before techs even reached the front door.
3
Calendar-Booked Appointments
Every qualified lead was funnelled into a frictionless booking system, locking in appointments directly on Airology's calendar.
That meant no chasing, no back-and-forth, and no time wasted on tire-kickers.
Airology's team showed up to homes already expecting a quote — not a sales pitch.
The result?
More installs, less follow-up, and hours saved every single week.
The Results
Performance snapshot: 30 days post-launch with Airology of MS
Qualified Leads Generated
49
Avg. Cost per Lead
$30.61
Booked Appointments
12
Close Rate
41.6%
Installs Closed
5
Revenue Generated
$38,000
Return on Ad Spend
25.3X
What Our Client Had To Say
— Shane, Airology of MS
Ready to Transform Your HVAC Business?
We're currently accepting applications from select HVAC contractors who want to replicate these results in their service area. Our proven system works across markets of all sizes, but we only work with one contractor per city.

Only 3 Cities Left Q3 2025 - One contractor per city. High-converting system. Once it's gone, its gone.
In your free strategy session, we'll analyze your current lead generation efforts, identify untapped opportunities, and create a custom roadmap for scaling your high-ticket installations.
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